Active/Athleisure
Active/Athleisure
is a trend in fashion in which clothing designed for workouts and other athletic activities is worn in other settings, such as at the workplace, at school, or at other casual or social occasions.
Supply Chain
Articles
Trying to Stay Healthy?
Millions of Americans work out in an effort to stay healthy. But research shows some activewear could be detrimental to the wearer's health and the environment at large. That's why…
Consumers
Articles
To Attract Plus Size Shoppers, Speak Directly & Authentically to Her
The smart brands, though, see this opportunity and are making it their business to reach her specifically -- not just add her sizes as an afterthought.
Supply Chain
Articles
An Extra Dose of Healthy
Consumers are wearing more activewear than ever, both because it's still trending as a fashion statement and they're getting more exercise than they used to. And while exercising itself is…
Retail/Brands
Articles
Activewear Sales
With the many stories touting the strength of athleisure apparel mixed with the aisles of workout apparel in stores, it may come as a surprise that consumers spent less on…
Retail/Brands
Articles
Athleisure Category Remains Strong
A cursory look at the activewear industry might lead one to think the market is having a rough time. Store closings and lowered earnings announcements from major players will do…
Retail/Brands
Articles
The Buzz Behind Activewear
When deciding the perfect outfit to insta snap for her next yoga class, the wearer might be more concerned with its cute factor than its performance abilities. But activewear makers…
Retail/Brands
Articles
An Active Opportunity
If you think activewear makers were excited when the athleisure boom took place in the U.S., imagine how interesting the Chinese market is to them.
Consumers
Articles
The Irresistible Athleisure Trend
Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into a $44 billion business in America…
Consumers
Articles
Athleisure Works a New Angle
Remember when people bought gym clothes solely for working out? Don't feel bad if you don't. Over the last decade, with the help of brands like Lululemon and activities like…