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Home Textiles: Sheets & Bedding
About 7 in 10 consumers say cotton is their fiber of choice for top-of-bed product categories because they feel cotton is best suited to meet their primary needs for comfort…
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Home Textiles: Bath Towels
100% cotton bath towels remain the dominant offering at retail and the preference among consumers. In fact, focusing marketing efforts to remind shoppers how 100% cotton bath towels meet their…
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The Comfort of Cotton
One of life's great luxuries that actually costs nothing is falling into bed and drifting off to sleep. What makes this a "luxury" is that many people feel they just…
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Outdoor Brands
At June's Outdoor Retailer (OR) Summer Market, as in years before, performance technology was a big part of the show. But this time, visitors could find new developments in high-tech…
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Meeting New Demands
In casual conversations with folks who don't work in the apparel industry, many seem surprised to hear that apparel retailers didn't fare well during the COVID-19 shutdowns since they could…
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A Renewed Look
Since the start of the pandemic, proper hand washing, and sanitizing have been touted as key to reducing the spread of COVID-19. Such is the importance of clean, running water.…
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Preparing for a Comeback
After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return in the near future. The thinking…
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What Consumers Want & What They Buy
A year ago, it seemed like Covid might finally have been the one opponent powerful enough to thwart fast fashion, the category known for inexpensive and cheaply made "disposable" garments.…
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Embracing Sustainability
Remember those videos from last month after Hurricane Ida tore through the south then brought its wrath to the Northeast, bringing such powerful flooding it looked like waterfalls were rushing…