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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors
Home Textiles: Bath Towels
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Home Textiles: Bath Towels


Supply Chain Insights

100% cotton bath towels remain the dominant offering at retail and the preference among consumers. In fact, focusing marketing efforts to remind shoppers how 100% cotton bath towels meet their requirements for softness, quality, and performance along with secondary requirements for reliability and sustainability may be an effective strategy to help brands appeal to consumers.

 

Home Textiles: Bath Towels

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