Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Made in the USA
In a few short days, America will be celebrating its independence and all things American. And even though most apparel sold in the States is made offshore, there is a…
Infographics/Charts
Things to Know About Consumers & Inflation
Things to Know About Consumers & Inflation
Articles
Gen Z is the Future
Brands and retailers believe Gen Z is the future. But it’s not just treating them well that will lead the way to success. Experts says engaging, empowering and collaborating with…
Articles
Success in the Extended-Size Market
It’s kind of funny/not funny how the fashion industry still considers single-digit sizes the norm just because that’s the way it’s always been. After all, the pandemic brought on stress…
Infographics/Charts | Consumer Research
Things to Know About Water Temperature & Laundering Habits
Things to Know About Water Temperature & Laundering Habits
Articles
Summer Fashion Trends
Two seemingly dichotomous trends are taking place this season: the “coastal grandmother” and “feral girl summer.” Sure, they may both sound odd as far as trends go. But this is…
Articles
Celebrating the Blue Jean
It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…
Articles
How Customer Experience Indicators Can Drive Business
When considering new apparel purchases, consumers have much to contemplate style, fit, quality, price and comfort among them. Delivering all that in a seamless fashion be it online, in-store or…
Infographics/Charts
All About Cotton
Discover the latest consumer survey responses about people's preference for cotton and cotton products.