Supply Chain Insights – What Consumers Look for in Blankets (U.S.)
May 12, 2023
BLANKETS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
U.S.: WHAT CONSUMERS LOOK FOR IN BLANKETS
Top reasons for recent purchase:
Most Recent Purchase
19%
18%
25%
To replace old
ones
Just
wanted it
How purchased:
For a new style
70%
2%
28%
In a physical
store
Online
Curbside or
in-store pickup
89%
are very satisfied with
most recent purchase
Reasons for satisfaction:
62%
24%
18%
Comfort/
Softness/Texture
Keeps me warm
Style/Pattern/Color
7 10
consumers are likely to look for home
textiles described as 100% cotton
out
of
Performance Features
% consumers willing to pay more for the following performance features:
Moisture managementStain resistance
Odor resistanceTemperature control
82%
79%
81%
78%
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated’s 2023 Home Textiles Survey, conducted on February 6, 2023, with 1,000 U.S. consumers.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2023 Cotton Incorporated.