Things to Know About Back-to-School 2023
August 1, 2023
prefer child to
be dressed in
cotton
79%
say rising costs will
impact BTS shopping
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated’s 2023 Back To School Survey, a survey of N=313 parents on May 19-20, 2023
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2023 Cotton Incorporated.
BACK TO
SCHOOL
THINGS TO KNOW ABOUT...
2023
92%
86%
86%
76%
will spend more overall
will buy fewer items, but
spend same amount
49%
34%
OVER
HALF
of parents plan to purchase clothing for
themselves while BTS shopping
% of planned BTS
clothing purchases
in-store and online
Where Do Parents Plan to Shop?
72%
57%
50%
Mass merchant Amazon Off-price stores
9 10
out
of
prefer cotton because it is comfortable
70%
68%
61%
47%
33%
31%
Top items to buy: Features parents look for: Inuences on BTS clothing purchases:
Comfort
Quality
Durability
Shirts
Socks
Denim Jeans
Children’s friends
Store displays
School policies
53%
63%
in-store
37%
online