Supply Chain Insights – What Consumers Look For In Sheets & Bedding (Mexico)
May 12, 2023
MEXICO: WHAT CONSUMERS LOOK FOR IN SHEETS & BEDDING
SHEETS & BEDDING
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
Top reasons for recent purchase:
Most Recent Purchase
24%
21% 19%
To replace old
ones
Upgrading
To have
additional
How purchased:
23%
For a new style,
color, or pattern
68%
9%
23%
In a physical
store
Online
Curbside or
in-store pickup
93%
are very satisfied with
most recent purchase
Reasons for satisfaction:
42%
35%
28%
Comfort/
Softness/Texture
Material/Fabric
Style/Pattern/Color
27%
Quality
Quality
Softness
Comfort
Durability/How
long they last
Purchase Drivers
Quality
How soft or fluffy it feels
Ability to keep me warm or cool
say it is very
important to know
the fiber content of
sheets and bedding
81%
Reasons it is important (sheets only):
51%
53%
42%
Fiber Preference
9 10
consumers are likely to look for home textiles described as 100% cotton
OUT
OF
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated’s 2023 Home Textiles Survey, conducted on February 6, 2023, with 1,000 Mexican home textiles consumers.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2023 Cotton Incorporated.