Sustainability Concerns

As one of the largest nations in the world, America has seemingly boundless access to natural resources. This perception has helped create a populace that -- while having an interest…

The Baby Boomer & Retail

Last year, Millennials officially overtook Baby Boomers as the largest living generation in the U.S. It had marketers salivating. After all, more consumers means more money, right? It turns out,…

Subscribe Now

Retailers are regularly being told they need to surprise and delight in order to keep customers engaged and coming back. That said, it seems the subscription box delivery model has…

The Use of Natural Fibers

Consumers are an interesting bunch. They have fiber and fashion preferences, but sometimes, for reasons ranging from fit to price to convenience, they end up buying products that end up…

Looking for Hits

On a hot and humid day this past July, when the only logical places to be were either at the beach or in front of an air conditioner, a street…

Back-to-School 2017

Determine what parents prioritize when making apparel purchasing decisions for their children. By ensuring their clothing items are favorites in and out of the classroom, brands and retailers can gain…

Wanting the Experience

It's not news that retailers are having a tough time right now. Shoppers are not only spending money online when they used to buy in-store, but they're spending on things…

Celebrating the Journey

The blue jean market looks very different than it did when Jacob Davis and Levi Strauss & Co., received the patent to strengthen men's work pants with copper rivets in…

Leave Comfort to Clothes

“Fashion is the armor to survive the reality of everyday life.” — Bill Cunningham

Helping Denim Go From Blue to Green

Earth Day is this Saturday and the campaign's focus is environmental and climate literacy. Organizers posit that education on these fronts will not only advance eco-related laws, but it will…