Sharing Product Info on Intimate Level Key to Retail Future

Retailers mine every available opportunity to learn more about the consumer and share brand or product information so people can make informed decisions

To Attract Plus Size Shoppers, Speak Directly & Authentically to Her

The smart brands, though, see this opportunity and are making it their business to reach her specifically -- not just add her sizes as an afterthought.

Holiday Recap: A Gift for Retailers

Holiday sales surpassed expectations and left many brands and retailers with something of a gift as the New Year kicks off.

Consumer Outlook for 2018: Good, If A Little Cautious

Regarding the U.S. economy, less than half of all consumers (46 percent) say they are optimistic toward the outlook for the U.S. economy, according to the Cotton Incorporated Lifestyle MonitorTM…

Back in the Saddle Again

Two years ago, the New York Times ran a headline, "Denim is Dead. Long Live Denim," which explained how the casualization of dress that denim instigated had led to the…

Apparel Recycling Efforts

Right before the inevitable excesses that are a hallmark of the winter holidays comes America Recycles Day, a national initiative of Keep America Beautiful. On Nov. 15, events will be…

Sustainability Concerns

As one of the largest nations in the world, America has seemingly boundless access to natural resources. This perception has helped create a populace that -- while having an interest…

The Baby Boomer & Retail

Last year, Millennials officially overtook Baby Boomers as the largest living generation in the U.S. It had marketers salivating. After all, more consumers means more money, right? It turns out,…

Subscribe Now

Retailers are regularly being told they need to surprise and delight in order to keep customers engaged and coming back. That said, it seems the subscription box delivery model has…

The Use of Natural Fibers

Consumers are an interesting bunch. They have fiber and fashion preferences, but sometimes, for reasons ranging from fit to price to convenience, they end up buying products that end up…