Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Getting Outfitted for Fitness in 2019
It's that time of year when the last of the decorated Christmas cookies are eyed with ambivalence: to eat or not to eat. Of course, no sooner is the decision…
Articles
Consumer Outlook Good (For Now)
While shoppers have been spending well over the holidays, analysts expect to see a slowdown in certain sectors of the economy come the New Year, something that could affect how…
Articles
How Gen Z is Redefining Influencers
If the children really are our future, brands and retailers better be prepared to have a digital relationship with them.
Articles
Iconic Fashion
When it comes to American fashion, you can't get much more iconic than T-shirts and jeans. The pair have a lifelong relationship that is rooted in workwear but its been…
Articles
Post NYFW
New York Fashion Week just wrapped up the Spring/Summer 2019 shows, yet it's mid-September. Despite regular discussion about the industry's need for speed, and a consumer that has a see…
Articles
Social Influencers
As attendees fill the rows at New York Fashion Week, many of the seats will be filled with "influencers," both real and self-identified. As brands try to weed out who…
Articles
Streetwear’s Not Going Anywhere
By the time Marc Jacobs sent grunge apparel down the runway in 1992, there were cynics who said it was "ludicrous" to spend a lot to be greasy-looking, and others…
Articles
Battle of the Bottoms
For many students over many years, the Back-to-School season has meant new jeans and tees to go along with a clean, new backpack that hasn't yet taken on the smell…
Articles
C’Mon Get Healthy
They used to be called unmentionables. And then someone asked a presidential nominee if he wore boxers or briefs. Before we knew it, an entire lingerie fashion show was being…
Articles
Innovation & Culture
Denim has always been a strong commodity in the U.S. That's no surprise given California is its birthplace. In recent years, though, it faced stiff competition from the athleisure market.…