Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Supply Chain Insights – Baby Care
The global market for baby diapers and wipes is strong and growing, as consumers across the world are expected to spend $70.1 billion on these products by 2023.
Articles
Empowerment & Endurance
Empowerment, as well as enduring style, is also behind "Rosie Reborn," a new campaign from Cotton Incorporated that's inspired by an icon of female strength, Rosie the Riveter. The campaign…
Articles
Look Who’s Flourishing on Their Golden Anniversary
Some pretty momentous events happened 50 years ago: the U.S. voting age was lowered from 21 to 18; Paul McCartney announced the Beatles were disbanding; and Cotton Incorporated was formed…
Articles
How a Focus on Work Can Grow Athleisure
To see athleisure's influence on pop culture, one need to look no further than both the Grammy's and the Super Bowl half-time show. Billie Eilish, the 18-year-old who set Grammy…
Articles
Responding to Consumer Needs
New York Fashion Week is right around the corner and all eyes will be on the catwalk to see what's trending for Fall/Winter 2020. Designers would do well to keep…
Articles
What a Girl (and Boy) Wants
Before there were UwUpies and E-Gees, Softgirls and VSCO girls, there were Valley Girls. Fer sure. And they totally like, loved going into, like, clothing stores and stuff. Of course,…
Articles
The Extended Size Market: Video
Standard size clothing does not fit a growing number of consumers and this group is increasingly vocal about their needs.
Articles
Those Pesky Kids Are Showing Up
Millennials and Gen Z consumers are said to have a “social first” mindset, where they care about how something is made, what it’s made of, who makes it and the…
Articles
The 2020 Consumer Outlook
While retailers are still focused on the holiday season, which is expected to increase about 4 percent over last year, according to the National Retail Federation (NRF), varying economic indicators…
Articles
Direct-to-Consumer Brands
Like music, movies, or TV shows that can be downloaded at a user's convenience, successful direct-to-consumer (DTC) apparel brands fill a niche, one that shoppers can easily navigate, on their…