Consumer Perspectives on “Green” Apparel

Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…

Celebrating 10 Years

America is a leader in many areas, one of them being a top consumer market. That has its pros -- we can be counted on to buy a lot of…

Helping Denim Go From Blue to Green

Earth Day is this Saturday and the campaign's focus is environmental and climate literacy. Organizers posit that education on these fronts will not only advance eco-related laws, but it will…

Sustainability Concerns

As one of the largest nations in the world, America has seemingly boundless access to natural resources. This perception has helped create a populace that -- while having an interest…

Apparel Recycling Efforts

Right before the inevitable excesses that are a hallmark of the winter holidays comes America Recycles Day, a national initiative of Keep America Beautiful. On Nov. 15, events will be…

In Apparel, It’s Fast Fashion Versus Sustainability

Consumers worldwide say that sustainability influences their apparel purchases

Sustainability & Transparency

When it comes to sustainability and transparency, the fashion industry has taken its share of hits. While older generations may not have known about or paid attention to issues like…

For a Good Cause

Running a fashion business is full of hard work, stress, long hours, and mental gymnastics. But it's also full of glamour. And that glamour can help attract media attention to…

Repositioning For the Conscious Consumer

Now that consumers are becoming more conscientious shoppers, it seems everyone from artisan-produced luxury labels to discount mass retailers are positioning themselves to appeal to those seeking more sustainable product.

Giving Apparel New Life

Tomorrow is America Recycles Day, the annual initiative by Keep America Beautiful that's dedicated to promoting recycling in the U.S. And some forward-thinking apparel makers and retailers are looking to…