Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…
Articles
In Apparel, It’s Fast Fashion Versus Sustainability
Consumers worldwide say that sustainability influences their apparel purchases
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Sustainability & Transparency
When it comes to sustainability and transparency, the fashion industry has taken its share of hits. While older generations may not have known about or paid attention to issues like…
Articles
Repositioning For the Conscious Consumer
Now that consumers are becoming more conscientious shoppers, it seems everyone from artisan-produced luxury labels to discount mass retailers are positioning themselves to appeal to those seeking more sustainable product.
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Giving Apparel New Life
Tomorrow is America Recycles Day, the annual initiative by Keep America Beautiful that's dedicated to promoting recycling in the U.S. And some forward-thinking apparel makers and retailers are looking to…
Articles
Those Pesky Kids Are Showing Up
Millennials and Gen Z consumers are said to have a “social first” mindset, where they care about how something is made, what it’s made of, who makes it and the…
Articles
Clearing the Air
This year's 50th Anniversary of Earth Day was very different from past events. And judging by the ever cleaner air and further emergence of wildlife in unexpected areas, the planet…
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Meeting New Demands
In casual conversations with folks who don't work in the apparel industry, many seem surprised to hear that apparel retailers didn't fare well during the COVID-19 shutdowns since they could…
Articles
Clothing Durability & What’s In Your Closet
In the last 15 years, we've seen trends towards disposability in the fashion industry, disturbing sustainability advocates.