Denim is about as American as apple pie. Yet, it's seen its share of competition here from athleisure apparel. Is it still beloved? Of course. But do other markets like…

There's a law of science called the Pareto principle, colloquially known as the 80/20 rule, which states roughly 80 percent of the effects come from 20 percent of the causes.…

A cursory look at the activewear industry might lead one to think the market is having a rough time. Store closings and lowered earnings announcements from major players will do…

It's hard to figure out who thinks summer flies by faster: kids or their parents. But for retailers and apparel brands, the all-important Back-To-School (BTS) season is anticipated nearly as…

For a long time, men were not considered a big target audience for fashion. Menswear was often thought to be a replenishment business, where the clothes were often purchased by…

When deciding the perfect outfit to insta snap for her next yoga class, the wearer might be more concerned with its cute factor than its performance abilities. But activewear makers…

It's no secret that buying apparel online isn't easy, for either the consumer or the retailer. Consumers have to wonder about fit, comfort, and how the fabric actually feels. Retailers…