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Articles | Consumer Research
These are the Fashion Week Denim & Cotton Looks to Offer in ‘24
The Spring/Summer 2024 fashion weeks have wrapped and two things are clear: designers are doing incredible things with denim and athleisure is being reinvented. First, the denim. From New York…
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Celebrating the Blue Jean
It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…
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Big Opportunities for Denim
In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday apparel could be taken much too far. That was way back in 2008, when…
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Denim in 2022
A new COVID variant with a creepy sci-fi name is gaining notoriety in the seemingly endless pandemic. It should be noted, though, that virus-weary consumers aren’t taking this latest strain…
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Embracing Sustainability
Remember those videos from last month after Hurricane Ida tore through the south then brought its wrath to the Northeast, bringing such powerful flooding it looked like waterfalls were rushing…
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The Generational Denim Wars
The Gen Z versus Millennial denim war over skinny versus loose-fit jeans is the best kind because there are no real losers. Well, unless you wear skinny jeans, which automatically…
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Reasons to Celebrate
Today is the 148th birthday of the blue jean -- and this centenarian has some compelling stuff going on. We're not just talking about Marques Almeida's Fall '21 show over…
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Preparing for a Comeback
After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return in the near future. The thinking…
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Versatile Denim
No sooner did camps start, and the coronavirus was shutting them down. Likewise, Major League Baseball started its season nearly four months late and within days, a COVID outbreak began…
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Reinventing Denim
Ask the average person what they think of when they think of denim, and they'll likely describe the average five-pocket jean. But denim brands and apparel designers have taken creativity…