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Supply Chain

In Growing Outdoor Market, The Fiber to Use When Leaving No Trace Matters

More people than ever are enjoying the Great Outdoors. And companies are responding with products that help consumers get back to nature while enjoying natural fibers, be it in their…

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Supply Chain

You Think You Know Cotton? Check This Out

The Nineties pop act C+C Music Factory had a hit with the song, “Things That Make You Go Hmmmm…,” which was based on a running bit comedian Arsenio Hall had…

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Consumers

The Blue Jean Birthday Story: How It Started, How It’s Going Globally

It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…

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Retail/Brands

Here’s How to Reach Business & Sustainability Goals With Digital Design

If there’s one word coming out of fashion in 2024, it’s “sustainable.” And while there are many thoughts on what the word means and how to achieve sustainability, one area…

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Supply Chain

Here’s How Regenerative Agriculture Benefits the Cotton Supply Chain

There is no shortage of sustainability talk in the fashion industry, especially coming off Earth Month in April. But sustainability in the cotton industry starts in the field, where growers…

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Consumers

This is Why Denim is Circular – And Why Consumers Trust It

Just four years ago when the pandemic was raging, pajamas and sweatpants became the go-to garments all day, every day and the industry wondered about the future of denim. Though…

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Supply Chain

Earth Day 2024: Here’s How Brands Can Increase Efficiency & Quality

While Earth Day is happening on April 22, all of April is considered Earth Month, giving ample opportunity for the industry to really consider its sustainability efforts. Where fashion and…

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Supply Chain

Here’s Why Earth Day Could Bring More Natural Fibers to Fashion

Earth Day will be celebrated April 22 and this year the organization behind the movement is focusing on plastics. To be clear, Earthday.org is “demanding a 60 percent reduction in…

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Consumers

Why Consumers Want the Look & Feel of Natural Fibers at Home

Whether it’s being wrapped in a plush towel after a shower, curling up on the sofa with a soft throw blanket, or sliding under the bedcovers at the end of…

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Retail/Brands

This is How AI Will Benefit Consumers & Their Retail Experience

For years, retailers have had the ability to collect data from customers with the idea that they would use it to offer consumers more personalized products and experiences. But too…

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