Articles
Articles
Articles
Teen Beat
For teens, there is no shortage of venues to find celebrity news, hair tips and apparel inspiration. From TV shows and movies to Huff Post Teen, style messages are ubiquitous. …
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Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…
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Trickle Down Retail
Somewhere between the Wall Street bailout and today’s new economy — where consumers are saving more and spending less — shoppers started turning more and more to mass merchants for…
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A Straight Shot
Whether someone’s a small designer trying to make a name for themselves or a legacy retailer in the apparel business for nearly a century and a half, reaching the consumer…
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On The Up & Up
Nobody likes feeling tricked, least of all consumers. Which is why government officials are making sure apparel manufacturers know that rayon, by any other name, is still rayon. Recently, Amazon,…
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Star Quality
The movie and music awards season may be over, but interest in celebrities never wanes. From movie premieres, to summer concerts to the always-fun dating and dumping scene, Americans love…
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Hedging on the Horizon
It is the year of the snake in China, which could bode well for business — a rather welcome prospect for apparel retailers. In China, a market that has enjoyed…
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Beyond the Deal
The Great Recession schooled most consumers in the art of the deal. Smartphone apps and coupon websites fed consumer zeal to save in-store or snag free shipping for web orders. …
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Rules of Engagement
Not long ago, retail was convinced that online meant the end of regular offline stores, and omni-channel retailing was not yet part of the lexicon. But “click-and-mortar” selling is transforming…