Becoming Socially Adept

Retailers are constantly being urged to up their social media presence. But that doesn’t mean they should simply join another social network and then forget about it. In the rush…

Consumer Rewards

In the competitive world of retail, the grand prize is a loyal customer. But with today’s expansive apparel shopping choices — from mass market to department stores, independent boutiques to…

Upward Bound

Unemployment numbers are down and summer retail sales are up in the U.S. A good portion of the purchasing increase may be related to a seasonal boost, but certain gauges…

A Virtually Perfect Fit

When shopping for apparel online, many consumers get around their apprehension that something won’t fit or feel right by walking away from their computers and going into the desired store…

The Gender Divide

The more things change among male and female shoppers, the more they stay the same.  Men might be taking more of an interest in fashion than their dads did, but…

Small-Batch Goes Mainstream

Perhaps credit goes to the hipsters, but consumers are showing an increased interest in products that are local, sustainable, curated, hand-crafted and the like. And a number of websites are…

Exercising Growth

Imagine customers visiting a shopping center 100 times or more per year.  If that sounds crazy, consider this: 44% of health club members use their gym 100 times annually, according…

Optimizing Online

Consumers are spending more than ever on e-commerce items; online spending grew 14% in 2013, according to the analytics firm comScore.  But most shoppers look at apparel buying as an…