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Articles
Data Privacy Laws
For nearly a year, consumers have been spending more time online -- and generating more data with every minute that passes. Companies like to mine that data to send targeted…
Articles
The Value of a Review
When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie reviews. It used to be vital…
Articles
Consumer Shopping
Now that we're firmly enmeshed in the New Year, it would be nice if 2020 were a distant memory. But COVID-19 is still incredibly overbearing, not least of which for…
Articles
How to Survive & Thrive
If the pandemic was hard on major retailers who have doors and customers nationwide along with a strong internet presence, small businesses weren't about to get a pass. And like…
Articles
The Year of Take Back
Even though a surge in COVID-19 cases and post-election stress didn't exactly make for a holly, jolly Christmas season, American consumers pushed holiday retail sales to a 3 percent increase…
Articles
Carving Out Loyalty
It's kind of funny/not funny how retail and personal relationships can seem so similar. This past year has been more than tough for both. Some managed to survive, even thrive,…
Articles
Digital Shopping & Sustainability
The COVID-19 vaccine rollout is finally offering a glimmer of hope that the worst of the pandemic times are behind us. It may take a bit before things are back…