COVID-19 & Consumer Concerns in Mexico
April 27, 2021
believe the pandemic
will be over by the
end of 2021.
2
49%
COVID-19
& CONSUMER CONCERNS IN
For More Information Contact: Corporate Strategy & Insights at [email protected]
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 consumers in Mexico conducted on Mar 2020
(Wave 1), Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), ^Mar 2021 (Wave 5).
2
Cotton Incorporated’s Sustainability and
Health & Wellness Survey, a survey of 500 consumers conducted Mar 2021.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2021 Cotton Incorporated.
THINGS TO KNOW ABOUT...
MEXICO
A Year in Review: Consumers Look Ahead
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
48%
39%
28%
25%
When it is safe, consumers are most looking
forward to:
^
Seeing family or friends
Going on vacation
Returning to work/school in-person
Hanging out at the mall
62% are planning to buy clothing for these
activities:
^
Dress pants, skirts,
or dresses, 34%
Denim
Jeans, 54%
Casual
Shirts, 34%
Dress
Shirts, 34%
Consumers Expect to Spend More
Many consumers will make their
purchases online.
^
Consumers desire to dress up, but
comfortable clothing remains essential.
^
% spending the same amount or more on
clothing since the start of the pandemic
expect to purchase at
least half of their clothing
online in the future.
85%
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5
Expected in
‘21*
*Consumer expectations for spending in 2021, compared to 2020
37%
ADD TO CART
look forward to
dressing up again
83%
say wearing
comfortable clothing
helps me feel better
55%
41%
63%
54%
52%
80%
100%
80%
60%
40%
20%
0%
27%
71%
68%
76%
84%
54%
51 %
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5
49%
73%
68%
69%
64%
66%
48%
73%
14-24 25-44 45+