Fiber Preferences
Fiber Preferences
Articles
Embracing Sustainability
From unboxings, hauls and try ons to deals, sales, and coupons. The combination of social media and fast fashion has helped coax people into acquiring far more clothes than ever…
Articles
Spring Performance
Recently at a Northeast clothing store, a woman wearing a winter coat could be heard voicing surprise that shorts were already out on the sales floor. Her shopping companion offered…
Articles
The Touch, The Feel
It's been called one of the most influential taglines in the U.S. Over the past four decades, the song has been sung by a bevy of well-known popular singers. Familiar…
Articles
Why Fiber Content Labels Matter
If it seems like consumers are very often price-driven when it comes to their clothing purchases, they are. But some in the apparel industry say consumers, as well as manufacturers,…
Articles
Don’t Call It “Used”
A classic scene in the cult movie classic "Party Girl" shows Parker Posey's character Mary parting with some of her designer clothes at a consignment shop to make rent. The…
Articles
TransSeasoning Wardrobes with Cotton
More than 4 in 5 consumers (82 percent) say cotton is their favorite fiber to wear, according to the Cotton Incorporated Lifestyle Monitor™ Survey. That's followed by a distant 3…
Articles
C’Mon Get Healthy
They used to be called unmentionables. And then someone asked a presidential nominee if he wore boxers or briefs. Before we knew it, an entire lingerie fashion show was being…
Articles
Lose the Parkas
Unless you were lucky enough to hit Coachella or Miami last month, there's a good chance you were wearing a winter parka for a good part of April. It was…
Articles
The Comfort of Cotton
One of life's great luxuries that actually costs nothing is falling into bed and drifting off to sleep. What makes this a "luxury" is that many people feel they just…