Fiber Preferences
Fiber Preferences
Consumers
Articles
Par for the Course
Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural fiber being linked with performance features,…
Supply Chain
Articles
Being Transparent
An 18-year-old college student walked through a mall, pointed to a particular fast fashion store and said he'd never shop there because of how it treated workers in its manufacturing…
Consumers
Articles
“Sparking Joy”
After years of acquiring mountains of clothes thanks, in part, to trendy but inexpensive fast fashion, a movement has begun among some consumers toward paring down their closets and creating…
Supply Chain
Articles
Embracing Sustainability
From unboxings, hauls and try ons to deals, sales, and coupons. The combination of social media and fast fashion has helped coax people into acquiring far more clothes than ever…
Supply Chain
Articles
Spring Performance
Recently at a Northeast clothing store, a woman wearing a winter coat could be heard voicing surprise that shorts were already out on the sales floor. Her shopping companion offered…
Consumers
Articles
The Touch, The Feel
It's been called one of the most influential taglines in the U.S. Over the past four decades, the song has been sung by a bevy of well-known popular singers. Familiar…
Supply Chain
Articles
Why Fiber Content Labels Matter
If it seems like consumers are very often price-driven when it comes to their clothing purchases, they are. But some in the apparel industry say consumers, as well as manufacturers,…
Retail/Brands
Articles
Don’t Call It “Used”
A classic scene in the cult movie classic "Party Girl" shows Parker Posey's character Mary parting with some of her designer clothes at a consignment shop to make rent. The…
Retail/Brands
Articles
TransSeasoning Wardrobes with Cotton
More than 4 in 5 consumers (82 percent) say cotton is their favorite fiber to wear, according to the Cotton Incorporated Lifestyle Monitor™ Survey. That's followed by a distant 3…