Fiber Preferences
Fiber Preferences
Consumers
Articles
Key to Maternity Success
Putting on a few pounds can make a woman self-conscious about the way her clothes fit. And then there’s putting on a few dozen pounds in a few months while…
Consumers
Articles
SECURING THE HISPANIC CONSUMER
KEY INSIGHTS Promote fashion-forward trends to capture the attention and dollars of this growing demographic. Cater to the social aspects of shopping and provide additional product education to increase consumer…
Consumers
Articles
Coming Home
The U.S. has seen a slow but steady growth in housing over the last few years. Both new housing starts and existing home sales reached eight-year highs in June. Just…
Consumers
Articles
Childrenswear & Back to School Apparel
Learn more about childrenswear and back to school apparel.
Consumers
Articles
Stay Ahead of the Pack: Performance Apparel
Performance features in apparel are here to stay. Learn how to gain customer loyalty by increasing performance apparel offerings, providing product education, and offering the fabric innovations consumers crave. Please…
Supply Chain
Articles
Top Performances
When it comes to working out, there are plenty of apparel options out there — from traditional sweats and tees, to athleisure to performance active. According to the Global Industry…
Supply Chain
Articles
CHINA’S BABY CARE & FEMININE HYGIENE MARKETS
KEY INSIGHTS Educate shoppers on the health and comfort benefits of baby care products to encourage higher consumption. Market to first-time tampon users through informative promotions. Increase cotton offerings in…
Consumers
Articles
Storytelling with Cotton
When consumers talk about their favorite things to wear, they mention comfort, fit, and how the item makes them feel good. And more often than not, their favorite clothes are…
Supply Chain
Articles
Prospects for Tomorrow’s Underwear Market
KEY INSIGHTS Deliver more personalized shopping experiences, such as online fit/sizing specialists, to increase sales and loyalty from Millennial shoppers. Expand performance technologies, such as easy care and odor resistance,…
Consumers
Articles
Saying “YES” to Cotton
With the close of the “engagement season,” future brides and grooms start thinking about the details of their Big Day. Of course, the gown and tuxedo are two of the…