Active/Athleisure
Active/Athleisure
is a trend in fashion in which clothing designed for workouts and other athletic activities is worn in other settings, such as at the workplace, at school, or at other casual or social occasions.
Consumers
Articles
A Matter of Comfort
When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon, or World Series – apparel stores often get in on the action by pairing…
Supply Chain
Articles
Top Performances
When it comes to working out, there are plenty of apparel options out there — from traditional sweats and tees, to athleisure to performance active. According to the Global Industry…
Consumers
Articles
Get Active
Take less time to read the scorecard and more time to read the hole. — Chi Chi Rodriguez, PGA Golfer The United States has a large population of Hispanic Americans,…
Consumers
Articles
It’s a New Year
The last broken Christmas cookie has been eaten, every chip known to mankind (from original Fritos to organic beet snacks) has been sampled, and the eggnog is long gone. Yes,…
Consumers
Articles
Updating Favorites
This week at the Oscar’s, Sylvester Stallone sat in the audience after having been nominated for his supporting role as Rocky Balboa in Creed, the latest sequel to the Rocky…
Consumers
Articles
Athleisure Works a New Angle
Remember when people bought gym clothes solely for working out? Don't feel bad if you don't. Over the last decade, with the help of brands like Lululemon and activities like…
Consumers
Articles
The Irresistible Athleisure Trend
Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into a $44 billion business in America…
Retail/Brands
Articles
An Active Opportunity
If you think activewear makers were excited when the athleisure boom took place in the U.S., imagine how interesting the Chinese market is to them.
Retail/Brands
Articles
The Buzz Behind Activewear
When deciding the perfect outfit to insta snap for her next yoga class, the wearer might be more concerned with its cute factor than its performance abilities. But activewear makers…