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Home Textiles: Sheets & Bedding
About 7 in 10 consumers say cotton is their fiber of choice for top-of-bed product categories because they feel cotton is best suited to meet their primary needs for comfort…
Supply Chain
Articles
Home Textiles: Bath Towels
100% cotton bath towels remain the dominant offering at retail and the preference among consumers. In fact, focusing marketing efforts to remind shoppers how 100% cotton bath towels meet their…
Consumers
Articles
The Comfort of Cotton
One of life's great luxuries that actually costs nothing is falling into bed and drifting off to sleep. What makes this a "luxury" is that many people feel they just…
Consumers
Articles
Meeting New Demands
In casual conversations with folks who don't work in the apparel industry, many seem surprised to hear that apparel retailers didn't fare well during the COVID-19 shutdowns since they could…
Supply Chain
Articles
A Renewed Look
Since the start of the pandemic, proper hand washing, and sanitizing have been touted as key to reducing the spread of COVID-19. Such is the importance of clean, running water.…
Retail/Brands
Articles
What Consumers Want & What They Buy
A year ago, it seemed like Covid might finally have been the one opponent powerful enough to thwart fast fashion, the category known for inexpensive and cheaply made "disposable" garments.…
Supply Chain
Articles
New Year’s Resolutions
Yes, it’s true. It’s January once again. A time when consumers perform the annual ritual of blowing cobwebs off their scales muttering, “This time will be different.” Exercising and losing…
Consumers
Articles
Fashion Can Work With Shoppers to Move Beyond COVID
It’s been more than two years since COVID-19 shut down the world and turned life, including retail, on its ear. Stores and brands scrambled to serve customers while operating within…
Supply Chain
Articles | Retail Market Analysis
What to Expect (Think Cozy & Fun) in the ‘23 Home Textile Market
Just as clothing styles change each year, so do trends in home fashions. And home textiles are no exception. Colors, textures, fibers, and fabric development all play important parts in…
Consumers
Articles | Consumer Research
Heading to World Cotton Day, Here’s What Consumers Really Think of Cotton
In a matter of days, countries around the globe will be recognizing World Cotton Day, an event held annually on October 7 as both a celebration of cotton and an…