Start Up Storytelling

One historical advantage entrenched companies have had over start-ups is brand marketing — the ability to tell a story about who they are and what they stand for. These days,…

Technologically Advanced

Technology can be great — after all, it gave consumers the ability to stay at home and shop in their pajamas. Just for that reason, it can also be an…

Making the Grade

These days, when the kids head back to school, they require so much that parents feel it’s a struggle to get them what they need, never mind what they want.…

Cultural Differences

If a company is successful here in the great big USA, it follows that it could be just as prosperous elsewhere.  However, that is not always the case.  Cultural differences…

Smart Shopping

Based on early Back-to-School (BTS) traffic, consumer spending is expected to enjoy a healthy increase this season, with apparel being a main component. And a good BTS bodes well as…

Becoming Socially Adept

Retailers are constantly being urged to up their social media presence. But that doesn’t mean they should simply join another social network and then forget about it. In the rush…

Consumer Rewards

In the competitive world of retail, the grand prize is a loyal customer. But with today’s expansive apparel shopping choices — from mass market to department stores, independent boutiques to…

Upward Bound

Unemployment numbers are down and summer retail sales are up in the U.S. A good portion of the purchasing increase may be related to a seasonal boost, but certain gauges…

Taking High-Low to New Heights

More than 30 years ago, Halston and JC Penney made history with the first high/low, designer/retailer collaboration. The pioneering venture did not resonate with critics, however, who felt Halston was tainting…

A Virtually Perfect Fit

When shopping for apparel online, many consumers get around their apprehension that something won’t fit or feel right by walking away from their computers and going into the desired store…