Holiday 2013 proved consumers were all about the bargain, shopping heavily over Thanksgiving’s “Black Weekend,” and then holding out until the end for super discounts.  Even with a steadily improving…

E-tailers may have saved the 2013 holiday season, with online holiday sales increasing 10.3% year over year, according to IBM’s Digital Analytics Benchmark report.  Despite the strong growth, e-commerce remains…

If December determines store sales for the year, retailers should be cautious heading into this final stretch before Christmas. [quote]Consumer sentiment jumped more than 7 points, from 75.1 in November…

Tech-savvy shoppers are increasingly making new discoveries through shopping sites or apps that hook them up with their favorite fashions.  But this field continues to grow, making it increasingly important…

This holiday season, clothing retailers can heed the warnings of ghosts of purchases past to influence the present and the future sales. Customer reviews of clothing purchases will impact what…

This year’s Back-to-School shopping season was not as strong as expected, leading many in the apparel retail industry to scale down expectations for a record-breaking holiday season.  But along with…

Americans always have something to argue about, but one thing they all agree on is the importance of buying U.S-made products.  Enthusiasm for apparel that’s made in the USA continues…

The average U.S. shopper may well be checking her cell phone while shopping for apparel in-store.  But she’s not necessarily showrooming for a better deal online.  Today’s savvy retailers are…

If only stocking a store were as simple as sending buyers to Fashion Week and letting them check off the outfits they like best. [quote]While a good gut instinct for…

Perhaps door-to-door salesmen were the first experiential marketers, holding out brushes and vacuums for potential buyers to try on the spot.  Today’s experiential marketing incorporates gigantic, attention-grabbing product displays, interactive…