Top Reasons for Brands to Commit to Natural Fibers

While Earth Day was celebrated Tuesday, April 22, all of April is considered Earth Month. And as part of their commitment to the environment, fashion brands are making conscious material…

Why These NYFW Designers Use Cotton For Fall Collections

New York Fashion Week recently wrapped and it’s clear that natural fibers like cotton will be having a moment once Fall/Winter 2025 comes around. From the billowing, wide-leg denim jeans…

Check It Out: Why Cotton Fits Best in the Current Fashion Landscape

It’s the end of the year, and while winter has many people dreaming of curling up with a soft blanket and a good book, the reality is usually mad dashes…

Where to Find Stability Amid Uncertainty in Current State of the Industry

It’s the end of the year, time to take stock and… what’s this? Gap profits are up, Target’s Q3 profits dropped significantly, and potentially everyone is wondering how new tariff…

Microplastics Are a Problem, but Fashion Can Help

During Plastic Free July, brands and retailers should also consider that, nearly two-fifths of consumers (37 percent) say sustainability or environmental friendliness is important to them when they’re looking at…

A Celebration, So Spread the Word: World Cotton Day & the 50th Anniversary of the Seal of Cotton

As World Cotton Day took place October 7, it’s an opportune time for brands and designers to note the celebration of another cotton event: the 50th anniversary of the Seal…

Here’s Why Modern Performance Cotton & Gorpcore Make Sense

Of all the fashion “core” looks that have come out in recent years – think Barbiecore, cottagecore, normcore – perhaps the most odd-sounding is gorpcore. The gorp portion of the…

Here’s Why the Seal of Cotton Can Benefit Fashion Brands

It’s been 50 years since the Seal of Cotton trademark was introduced. That’s a lot of time filled with a lot of memories, many of them made while wearing cotton…

Here’s Why Brands Are Leaning into Natural Fibers

When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…