Tiered Chinese Consumers’ Reasons for Buying New Apparel

Spelling It Out

Although women may want to head home and relax after working all day, very often they are pulled into extending their day, whether with colleagues, children, or significant others.  Retailers…

How Influential Are Promotions to Chinese Consumers

How Influential Are Promotions to Tier 3 Chinese Consumers

How Influential Are Promotions to Tier 2 Chinese Consumers

How Influential Are Promotions to Tier 1 Chinese Consumers

Why Chinese Consumers Purchase New Clothing

Where Men Shop For Most Of Their Clothing Over Time

Where Consumers Shop For Most of Their Clothing Over Time

Where Do Most Women Shop For Their Clothing Over Time