Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Creating Communities
With the sheer abundance of social media sites, retailers have a variety of ways to connect with their shoppers. But for those who truly want to engage with their customers,…
Articles
Evolving Parties
Though Fashion’s Night Out isn’t being held in the U.S. this year, retailers are still adopting its tenets: music, celebrities, catwalks and designer appearances all designed to creating a more…
Articles
The Roar of the Crowd
The last 20 years in retail have been marked by increasingly sophisticated technology. Take crowdsourcing: it evolved from asking consumers which pattern to stick on a T-shirt to becoming an…