Reviving Consumer Demand for Home Textiles

The turnaround in the U.S. housing market has resulted in stronger home textile sales, but quality issues threaten to hamper future sales potential. Eight of the top 10 U.S. home…

The Art of the Tweet

While social shopping channels like Facebook stores did not catch on as originally thought, retailers and brands continue to hone their usage of social media, often with creative methods. Kantar…

Clothing Changes That Impact Satisfaction

Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…

Men at Work

For so long, the male shopper was pigeonholed as one who let his significant other buy his clothes.  Or, he disliked clothes shopping so much he just wanted to end…

Captivating the Indian Apparel Shopper

Keywords: India, Indian, clothing, apparel, retail, fiber, cotton, shopping, habits, preferences, fashion, quality, growing, paisa vasool

Catering to the In-Betweens

Today’s kids are vocal about what they do and do not like — even if mom and dad control the wallet – and their spending habits are still a boon…

Creating Communities

With the sheer abundance of social media sites, retailers have a variety of ways to connect with their shoppers.  But for those who truly want to engage with their customers,…

Evolving Parties

Though Fashion’s Night Out isn’t being held in the U.S. this year, retailers are still adopting its tenets: music, celebrities, catwalks and designer appearances all designed to creating a more…

The Roar of the Crowd

The last 20 years in retail have been marked by increasingly sophisticated technology.  Take crowdsourcing: it evolved from asking consumers which pattern to stick on a T-shirt to becoming an…

Best Fibers for the Environment Among Women