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Consumers

Consumers

Data and analyses of consumer attitudes, preferences and shopping habits.

Consumers

Leave Comfort to Clothes

“Fashion is the armor to survive the reality of everyday life.” — Bill Cunningham

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Consumers

Helping Denim Go From Blue to Green

Earth Day is this Saturday and the campaign's focus is environmental and climate literacy. Organizers posit that education on these fronts will not only advance eco-related laws, but it will…

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Consumers

The Endless Laundry Cycle

There's an old adage about the only things for certain in life being death and taxes. Somehow, laundry got left off that list. But this perpetual household task is as…

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Consumers

Men, Women, & Brand Loyalty

In a pivotal scene from Mad Men, between young upstart Pete Campbell, creative director Don Draper and their firm's founding partner Bert Cooper, Cooper advised Draper, "I'd keep an eye…

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Consumers

Gen Z

In an interesting interaction at a recent New York women's apparel trade show, a vendor was asked if she considers Gen Z part of her customer reach, and if so,…

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Consumers

The Irresistible Athleisure Trend

Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into a $44 billion business in America…

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Consumers

No Tie? No Problem.

Americans like staying home these days, and soft, casual apparel and home furnishings make all the comforts of home even more enticing.

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Consumers

Instant Gratification

We live in a day and age when screens are an addiction and smartphones an appendage. It's also a time when consumers are spending less time wandering stores to shop,…

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Consumers

Denim with a Twist

Maybe it's because people in general have become multitaskers, we've come to expect everything else to do double duty, too: Phones that have cameras and internet capabilities. Brac

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Consumers

Athleisure Works a New Angle

Remember when people bought gym clothes solely for working out? Don't feel bad if you don't. Over the last decade, with the help of brands like Lululemon and activities like…

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