Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Leave Comfort to Clothes
“Fashion is the armor to survive the reality of everyday life.” — Bill Cunningham
Articles
Helping Denim Go From Blue to Green
Earth Day is this Saturday and the campaign's focus is environmental and climate literacy. Organizers posit that education on these fronts will not only advance eco-related laws, but it will…
Articles
The Endless Laundry Cycle
There's an old adage about the only things for certain in life being death and taxes. Somehow, laundry got left off that list. But this perpetual household task is as…
Articles
Men, Women, & Brand Loyalty
In a pivotal scene from Mad Men, between young upstart Pete Campbell, creative director Don Draper and their firm's founding partner Bert Cooper, Cooper advised Draper, "I'd keep an eye…
Articles
Gen Z
In an interesting interaction at a recent New York women's apparel trade show, a vendor was asked if she considers Gen Z part of her customer reach, and if so,…
Articles
The Irresistible Athleisure Trend
Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into a $44 billion business in America…
Articles
No Tie? No Problem.
Americans like staying home these days, and soft, casual apparel and home furnishings make all the comforts of home even more enticing.
Articles
Instant Gratification
We live in a day and age when screens are an addiction and smartphones an appendage. It's also a time when consumers are spending less time wandering stores to shop,…
Articles
Denim with a Twist
Maybe it's because people in general have become multitaskers, we've come to expect everything else to do double duty, too: Phones that have cameras and internet capabilities. Brac
Articles
Athleisure Works a New Angle
Remember when people bought gym clothes solely for working out? Don't feel bad if you don't. Over the last decade, with the help of brands like Lululemon and activities like…