Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Consumers
Articles
Back-to-School 2021
88% of parents prefer their children to be dressed in cotton.
Consumers
Consumers
Consumers
Consumers
Articles
COVID-19 & Consumer Concerns in the U.S.
70% of consumers say pandemic experience will change the way they shop in the future.
Consumers
Articles
Meeting Apparel Demands
It's been more than a year since COVID-19 shut down life as we knew it. But, now that 40 percent of the U.S. is fully vaccinated, and half the country…
Consumers
Articles
The Generational Denim Wars
The Gen Z versus Millennial denim war over skinny versus loose-fit jeans is the best kind because there are no real losers. Well, unless you wear skinny jeans, which automatically…
Consumers
Articles
Reasons to Celebrate
Today is the 148th birthday of the blue jean -- and this centenarian has some compelling stuff going on. We're not just talking about Marques Almeida's Fall '21 show over…
Consumers
Articles
Next Level of “Business Casual”
Now that about one-third of Americans are fully vaccinated, businesses are considering when to bring office employees back to the workplace. But after more than a year that saw COVID-19…