Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
From Indie to Major Labels
The year 1873 was a busy one for San Francisco. That was the year the University of California opened its first medical school in the City by the Bay. San…
Articles
Children’s Apparel
Perhaps unsurprisingly, North West, daughter to Kim Kardashian and Kanye West, recently trended on Twitter. It seems the 5-year-old donned a pair of her mom's pink snakeskin boots that perfectly…
Articles
Rental Services & Apparel Subscriptions
It used to be shoppers shopped and consumers consumed. But these days, what counts as consumption in apparel retailing is getting blurred as more companies implement subscription boxes and rental…
Articles
For a Good Cause
Running a fashion business is full of hard work, stress, long hours, and mental gymnastics. But it's also full of glamour. And that glamour can help attract media attention to…
Articles
The Touch, The Feel
It's been called one of the most influential taglines in the U.S. Over the past four decades, the song has been sung by a bevy of well-known popular singers. Familiar…
Articles
Sustainability & Transparency
When it comes to sustainability and transparency, the fashion industry has taken its share of hits. While older generations may not have known about or paid attention to issues like…
Articles
Size Inclusive
Walking down the any street in America, one will quickly find women who do not conform to the fashion world's traditional sizing model. Across the board, most women are what…
Articles
Social Shopping
New York Fashion Week just wrapped, award season is upon us with nightly celebrity red carpet sightings and social media is awash in all of it. Not only can the…
Articles
Denim is Adapting & Evolving
With the major adoption of athleisure here in the U.S., it would be easy to think joggers and leggings are the top fashion bottom worldwide, edging out even that perennial…
Articles
Targeting Male Shoppers
The fall menswear shows, which ran for about three days, are wrapping up in New York and the full week of women's shows are set to begin. The ladies' shows…