Showing Some Love

In the wake of COVID-19, it is many the brand that's trying to find its footing, figure out what makes a difference and connect with the consumer. Take Krispy Kreme:…

How Consumers Have Changed & Stayed the Same

If 2020 could have a title, it might be "The Good, the Bad and the Ugly." Who knew so much could change in a year that seemed more like half…

Meeting the Demands

Buzzfeed has a fun quiz that lets people know if they're a Millennial or Gen Z based on the clothes they like. Bucket hat? Gen Z. Skinny jeans? Millennials. To…

Clothing Durability & What’s In Your Closet

In the last 15 years, we've seen trends towards disposability in the fashion industry, disturbing sustainability advocates.

The Value of a Review

When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie reviews. It used to be vital…

Self-Care & Wellness

Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed by the first impeachment of President…

Consumer Shopping

Now that we're firmly enmeshed in the New Year, it would be nice if 2020 were a distant memory. But COVID-19 is still incredibly overbearing, not least of which for…

Carving Out Loyalty

It's kind of funny/not funny how retail and personal relationships can seem so similar. This past year has been more than tough for both. Some managed to survive, even thrive,…