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    Reporting on America's Attitudes and Behaviors
        
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    7. Things to Know About Home Textiles – U.S. Edition
    Home » Articles » Things to Know About Home Textiles – U.S. Edition
    March 17, 2022
    83
    %
    say 100% cotton is
    important to them when
    shopping for home textiles
    THINGS TO KNOW ABOUT...
    U.S. EDITION
    For More Information Contact: Corporate Strategy & Insights at Mark[email protected]
    Source: All content sourced from Cotton Incorporated's 2021 Home Textiles survey, a survey of 500 U.S.
    consumers conducted November 4, 2021.
    AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.
    HOME
    TEXTILES
    consumers
    willing to pay
    more for quality.
    88
    %
    REASONS TO PURCHASE
    NEW HOME TEXTILES
    TOP
    5
    53
    %
    Replacement
    45
    %
    New Style
    28
    %
    New Fiber
    25
    %
    Moved or Remodeled
    19
    %
    Ads or Displays
    Instagram
    79
    %
    Store Displays
    or Window
    Shopping
    Social
    Media
    55
    %
    46
    %
    Retailer &
    Brand
    Websites
    43
    %
    Friends or
    Family
    49
    %
    SOURCES OF INSPIRATION
    SOCIAL MEDIA
    SOURCES OF INSPIRATION
    (among those who get home textile ideas from social media, N=275)
    Facebook
    75
    %
    YouTube
    69
    %
    Twitter
    59
    %
    METHOD OF LAST PURCHASE MADE
    45
    %
    13
    %
    41
    %
    Online
    In-Store
    Online for
    In-Store Pickup
    WHERE PURCHASES WERE MADE
    Sheets & Bedding
    Mass Merchant
    33%
    Online Only
    21 %
    Dept. Store
    20%
    Home Specialty
    10%
    Towels
    Mass Merchant
    51 %
    Dept. Store
    20%
    Online Only
    13%
    Home Specialty
    7%

    Things to Know About Home Textiles – U.S. Edition

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    Reporting on America's attitudes and behaviors.

    The mission of Cotton Incorporated is to increase the demand for and profitability of cotton. The Cotton Incorporated Lifestyle Monitor™ helps fulfill this mission, by providing a range of marketing data and analyses to better inform decision makers on the global cotton supply chain.

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