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- Things to Know About Home Textiles – U.S. Edition
83
%
say 100% cotton is
important to them when
shopping for home textiles
THINGS TO KNOW ABOUT...
U.S. EDITION
For More Information Contact: Corporate Strategy & Insights at Mark[email protected]
Source: All content sourced from Cotton Incorporated's 2021 Home Textiles survey, a survey of 500 U.S.
consumers conducted November 4, 2021.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.
HOME
TEXTILES
consumers
willing to pay
more for quality.
88
%
REASONS TO PURCHASE
NEW HOME TEXTILES
TOP
5
53
%
Replacement
45
%
New Style
28
%
New Fiber
25
%
Moved or Remodeled
19
%
Ads or Displays
Instagram
79
%
Store Displays
or Window
Shopping
Social
Media
55
%
46
%
Retailer &
Brand
Websites
43
%
Friends or
Family
49
%
SOURCES OF INSPIRATION
SOCIAL MEDIA
SOURCES OF INSPIRATION
(among those who get home textile ideas from social media, N=275)
Facebook
75
%
YouTube
69
%
Twitter
59
%
METHOD OF LAST PURCHASE MADE
45
%
13
%
41
%
Online
In-Store
Online for
In-Store Pickup
WHERE PURCHASES WERE MADE
Sheets & Bedding
Mass Merchant
33%
Online Only
21 %
Dept. Store
20%
Home Specialty
10%
Towels
Mass Merchant
51 %
Dept. Store
20%
Online Only
13%
Home Specialty
7%