We have updated our Terms and Conditions and Privacy Policy with important information about our collection and use of your data and your data privacy options.
skip to main content
Cotton Lifestyle Monitor Cotton Lifestyle Monitor Cotton Lifestyle Monitor
Reporting on America's Attitudes and Behaviors
    Reporting on America's Attitudes and Behaviors
        
    • About
    • Contact Us
    • Cotton Lifestyle Monitor Cotton Lifestyle Monitor Cotton Lifestyle Monitor
    • Topics
      • Active/Athleisure
      • Apparel
      • Commodity Economics
      • Consumer Comments
      • Denim
      • Environment
      • Fiber Preferences
      • Home
      • Shopping
    • Media
        • Charts
        • Podcasts
    • Insights
        • COVID-19
        • Consumer
        • Retail
        • Supply Chain
    • Newsletter
    • Search
    1. Home
    2. »
    3. Region
    4. »
    5. The Americas
    6. »
    7. Addressing Sustainability
    Home » Articles » Addressing Sustainability
    October 25, 2021
    Learn more about
    Sustainable Cotton Innovations at
    http://cottontoday.cottoninc.com
    INFO: [email protected] LIFESTYLEMONITOR.COTTONINC.COM
    SUSTAINABILITY
    ADDRESSING SUSTAINABILITY
    COTTON INCORPORATED’S
    |
    SUPPLY CHAIN INSIGHTS
    lobal consumers are thinking about the environment, as 86% say
    sustainability concerns are very real and require a change in our behaviors.
    This translates into action as 8 in 10 consumers report engaging in at least
    one sustainable practice, such as recycling or avoiding plastics, “all the time.”
    Brands can stand out by connecting with consumers’ feeling of responsibility by
    protecting the environment with natural product offerings.
    G
    KEY INSIGHTS
    Consumers regularly engage in sustainable practices that are convenient and
    well-publicized, including their purchase behavior. Brands who can clearly signal their
    products’ sustainability can connect with consumer desire to act on their concern for the
    environment.
    Consumers recognize fabric as a component of clothing sustainability, perceiving natural
    fibers such as cotton and wool as safer for the environment than manmade fibers.
    Marketers may promote cotton products in line with consumer motivations to protect
    future generations, act responsibly, and lead a balanced lifestyle.
    IMPACT OF SUSTAINABILITY
    Percent saying environmental concerns play a strong role in daily life choices.
    U.S. 37%
    MEXICO 61%
    GERMANY 35%
    U.K. 36%
    CHINA 48%
    INDIA 62%
    ITALY 49%
    COMMON SUSTAINABLE ACTIONS
    Percent who do this regularly.
    MOTIVATION FOR SUSTAINABLE ACTIONS
    87
    %
    Recycle Cans,
    Bottles, Paper
    84
    %
    Purchase
    Energy Efficient
    Appliances
    83
    %
    Limit
    Water Usage
    85
    %
    Reduce
    Waste
    79
    %
    Avoid Using
    Plastics
    50
    %
    To protect the
    world for future
    generations
    44
    %
    I feel
    responsible
    for the planet
    38
    %
    To live a more
    balanced/healthier
    lifestyle
    ith noticeable signaling and frequent opportunities to practice
    sustainability, consumers are most likely to consider the environment
    when purchasing food and household appliances. Clothing and home
    textiles, however, are not far behind, with two-thirds of consumers saying that
    sustainability has a moderate or great deal of influence on their purchases of these
    products. Brands can signal the sustainability of their clothing using terms
    consumers consider related, such as "environmental-friendliness" and "natural,"
    and by using fibers perceived as safe for the environment, such as cotton.*
    W
    INFLUENCE OF SUSTAINABILITY ON PURCHASES
    Percent who say sustainability has a moderate or great deal of influence on purchases.
    FOOD
    76%
    CLOTHING
    66%
    HOME
    TEXTILES
    63%
    HOUSEHOLD
    APPLIANCES
    75%
    AUTOMOBILES
    64%
    BABY CARE
    PRODUCTS
    57%
    Terms to Describe Sustainable Clothing
    73
    %
    Sustainable Eco-Friendly Environmentally
    Friendly
    Natural Biodegradable
    say fabric is very
    important in
    determining the
    sustainability of
    clothing.
    75
    %
    73
    %
    72
    %
    71
    %
    70
    %
    FIBER SUSTAINABILITY
    Percent of consumers who say fiber is safe for the environment.
    88
    %
    Cotton
    83
    %
    Wool
    44
    %
    Rayon/Viscose
    42
    %
    Lycra/Spandex
    38
    %
    Polyester
    38
    %
    Nylon
    Source: CCI & Cotton Incorporated’s 2017 & 2021 Global Sustainability Survey, a survey of 6,000
    consumers in the U.S., U.K., Germany, Italy, Mexico, India, and China. *Brand must be sure to use
    such terms in compliance with the FTC Green Guides. ©2021 Cotton Incorporated.

    Supply Chain Insights – Addressing Sustainability

    Related posts

    Articles, Featured, Insights, Region, Retail, Shopping, The Americas, Topics, Types

    As You Like It

    Articles, Asia, Consumer, Featured, Insights, Region, Retail, Shopping, Topics, Types

    Global Lifestyle Monitor: Thailand

    Charts, Consumer, Insights, Media, Region, Shopping, The Americas, Topics, Types

    Preferred Retail Channels Among Men and Women

    Articles, Featured, Insights, Region, Retail, Shopping, The Americas, Topics, Types

    Forging Relationships

    Charts, Environment, Insights, Media, Region, Supply Chain, The Americas, Topics, Types

    Likely to Purchase Clothing Marketed as the Following

    Charts, Consumer, Denim, Featured, Insights, Media, Region, The Americas, Topics, Types

    Percent of consumers who love or enjoy wearing denim

    • Featured

    • Popular

    Celebrating the Blue Jean
    7 days ago
    Monthly Economic Letter
    May 2022
    7 days ago
    How Customer Experience Indicators Can Drive Business
    2 weeks ago
    Denim Research – Q&A
    2 weeks ago
    Pure and Natural
    6 years ago
    Driving Demand for Denim Jeans
    9 years ago
    Gen Z
    5 years ago
    CHINA, TARIFFS AND THE GLOBAL COTTON OUTLOOK
    4 years ago

    SIGN UP FOR EMAIL


    Update Profile

    MEDIA CONTACT

    Sarah Oldfield Galvez

    Contact Sarah

    By submitting this form, you acknowledge and agree that you have read, understand and agree to our Terms and Conditions and Privacy Policy.

    CONNECT WITH US

    About Us

    Reporting on America's attitudes and behaviors.

    The mission of Cotton Incorporated is to increase the demand for and profitability of cotton. The Cotton Incorporated Lifestyle Monitor™ helps fulfill this mission, by providing a range of marketing data and analyses to better inform decision makers on the global cotton supply chain.

    Topics

    • Active/Athleisure (31)
    • Apparel (265)
    • Care (2)
    • Commodity Economics (78)
    • Consumer Comments (48)
    • COVID-19 (42)
    • Denim (83)
    • Environment (71)
    • Fiber Preferences (128)
    • Home (13)
    • Media (141)
    • Shopping (423)
    SIGN UP FOR EMAIL
    Update Profile
    Visit us at:
    • About
    • Terms
    • Privacy
    • Contact
    • Site Map
    • Cotton Incorporated
    WordPress Theme built by Shufflehound. AMERICA'S COTTON PRODUCERS AND IMPORTERS. Service Marks / Trademarks of Cotton Incorporated. © 2020 Cotton Incorporated.
    • Login
    • Register

    Registration is closed.