Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
A New Retail Landscape
Let's face it: everything is weird now. Major League Baseball's "Boys of Summer," who Don Henley alludes to in that old soft rock hit, didn't even start their season. The…
Articles
A Tale of Two Generations
States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and Millennials, COVID-19 marked yet another crisis…
Articles
New Merchandising Plans
The coronavirus pandemic saw spending drop 6.6 percent in March and 12.6 percent in April, according to the U.S. Commerce Department. It did increase 8.8 percent in May, according to…
Articles
Back-to-School 2020
After the COVID-19 pandemic that in March led to the swift shutdown of life as we knew it, school systems were left trying to educate students from kindergarten through college…
Articles
Carving Out Loyalty
It's kind of funny/not funny how retail and personal relationships can seem so similar. This past year has been more than tough for both. Some managed to survive, even thrive,…
Articles
Consumer Shopping
Now that we're firmly enmeshed in the New Year, it would be nice if 2020 were a distant memory. But COVID-19 is still incredibly overbearing, not least of which for…
Articles
How Consumers Have Changed & Stayed the Same
If 2020 could have a title, it might be "The Good, the Bad and the Ugly." Who knew so much could change in a year that seemed more like half…
Articles
Next Level of “Business Casual”
Now that about one-third of Americans are fully vaccinated, businesses are considering when to bring office employees back to the workplace. But after more than a year that saw COVID-19…
Articles
Style & Comfort
The pandemic is still making it hard to make plans when it comes to going back to work. But apparel brands should count on one thing: no matter where employees…
Articles
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 7)
64% of U.S. consumers are very concerned about Delta & other variants.