Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Purchasing Power
Raw cotton’s volatile price increases have made many in the industry jittery, too. Yet new research from Cotton Incorporated shows that consumers are actually willing to pay more than what…
Articles
Quality Pursuits
When the economy was booming and credit was easy, consumers cared less about the long term – in their apparel choices as much as in their savings account. But in…
Articles
Ready For Action
The NFL’s Super Bowl brings people together for one day each year to celebrate that most American of sports: professional football. And when it is over, viewers will snap up…
Articles
A New Mentality
Gillette’s new “Masters of Style” ad, featuring the fashionably attired Adrian Brody, Gael Garcia Bernal and Andre 3000, comes at a time when more U.S. men are taking their personal…
Articles
London Calling
Come summer, the international spotlight will shine on the United Kingdom when the 2012 Olympics begin in London. While billions worldwide will be watching athletes striving to achieve their personal…
Articles
What’s In Store?
With consumers increasingly shopping online, brick-and-mortar retailers have had to step up their game to remind shoppers that the in-store experience is worthwhile, too. Top-notch customer service, curated selections, enhanced…
Articles
Boom-ing Business
The Great Recession may have sent boomers for a loop, but smart retailers will realize this group is still a powerful purchasing force. Sure, Millennials — those children of the…
Articles
The Male Storm
A zany thing happened on the way out of the recession: more and more men have begun investing in fashion. In turn, retailers have had to amp up their offerings…
Articles
How the East is Won
With more than 1.3 billion people, China presents itself as a Western retailer’s dream. But its economy, though still growing strong at 7.5%, has been in a slowdown for the…
Articles
Hoping for a Positive Holiday
This holiday season promises to be a positive one for retailers, even though the industry does not expect the gangbuster business of last year. While Back-To-School yielded higher than expected…