Purchasing Power

Raw cotton’s volatile price increases have made many in the industry jittery, too. Yet new research from Cotton Incorporated shows that consumers are actually willing to pay more than what…

Quality Pursuits

When the economy was booming and credit was easy, consumers cared less about the long term – in their apparel choices as much as in their savings account. But in…

A New Mentality

Gillette’s new “Masters of Style” ad, featuring the fashionably attired Adrian Brody, Gael Garcia Bernal and Andre 3000, comes at a time when more U.S. men are taking their personal…

The Power of Youth

Today’s persistent tweens are turning out to be a boon for the retail industry, which can bank on them no matter the economic climate. This new generation of 7-to-13 year…

Making It Personally

This newest movement may be small in numbers, but it is big on ideals: American independent denim makers, designers who are producing small batches of top-quality jeans. In an age…

Increasing Flexibility

The outfits of busy Americans are beginning to match their multi-tasking lives. Evidence can be seen at the home improvement and grocery stores, the children’s playground, even the movie theater. …

Smart Clothes for Smart Workouts

On the street, in the gym, or at home on the treadmill, fitness enthusiasts everywhere are prone to grabbing the old workout faithfuls: cotton tees, bottoms and shorts.  And more…

A Break from Tradition

When it comes to marriage ceremonies, an increasing number of couples are planning unique events that express themselves, rather than what strict tradition dictates.  And that means brides can profess…

The Male Storm

A zany thing happened on the way out of the recession: more and more men have begun investing in fashion.  In turn, retailers have had to amp up their offerings…

Spelling It Out

Although women may want to head home and relax after working all day, very often they are pulled into extending their day, whether with colleagues, children, or significant others.  Retailers…