North America
North America
Retail/Brands
Articles
Reading, Writing & Retailing
The school year may have only just ended, but retailers already have their eye on the second-biggest season of the year: Back-to-School. And while stores will wait to exhale until…
Retail/Brands
Articles
The Experiential Shopper
From malls with indoor water parks to boutiques proffering plush sofas and cocktails, stores are working harder to make shopping more inviting for today’s time-pressed, distracted shopper – all in…
Consumers
Articles
Actively Multi-Tasking
Exercise enthusiasts have long embraced activewear that does double duty beyond a workout. And thanks to more novel crossover pieces, such as a skirted capri or UPF 50 climbing pants,…
Consumers
Articles
Driving Demand for Denim Jeans
Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…
Consumers
Articles
Consumers on Apparel Issues: Denim Jeans
Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from 2010 to 2013, on 20,000+ apparel products.
Consumers
Articles
Cheering for the Red, White & Blue
Around the July 4th holiday, patriotism runs high. So it is an ideal time for retailers to promote that American original, denim — especially to men, who are particularly loyal…
Retail/Brands
Articles
Retail Everywhere: Omni-Channel Apparel Shopping
The boundary between in-store and online apparel shopping is vanishing in the minds of consumers. Offering a seamless or “OMNI-CHANNEL” retail experience to U.S. apparel shoppers across all avenues they…