North America
North America
Retail/Brands
Articles
Coded Response
The funky black and white squares posted in store windows may look like optical illusions to some, but are gateways to customized shopping for those who recognize a QR code.…
Consumers
Articles
Bait & Switch
Scrambling to keep costs low in the face of historic cotton price highs several years ago, retailers and manufacturers began swapping out cotton for synthetics. And while cotton prices have…
Consumers
Articles
Getting Intimate
Today’s intimates are so varied in color, style, sexiness and fun they bear almost no resemblance to underthings of even the recent past. But one thing has not changed: how…
Retail/Brands
Articles
Reading, Writing & Retailing
The school year may have only just ended, but retailers already have their eye on the second-biggest season of the year: Back-to-School. And while stores will wait to exhale until…
Retail/Brands
Articles
The Experiential Shopper
From malls with indoor water parks to boutiques proffering plush sofas and cocktails, stores are working harder to make shopping more inviting for today’s time-pressed, distracted shopper – all in…
Consumers
Articles
Actively Multi-Tasking
Exercise enthusiasts have long embraced activewear that does double duty beyond a workout. And thanks to more novel crossover pieces, such as a skirted capri or UPF 50 climbing pants,…
Consumers
Articles
Driving Demand for Denim Jeans
Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…
Consumers
Articles
Consumers on Apparel Issues: Denim Jeans
Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from 2010 to 2013, on 20,000+ apparel products.
