North America
North America
Retail/Brands
Articles | Fashion & Apparel Trends
Here’s Why Brands Are Leaning into Natural Fibers
When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…
Retail/Brands
Articles | Fashion & Apparel Trends
Here’s Why the Seal of Cotton Can Benefit Fashion Brands
It’s been 50 years since the Seal of Cotton trademark was introduced. That’s a lot of time filled with a lot of memories, many of them made while wearing cotton…
Retail/Brands
Articles | Fashion & Apparel Trends
Here’s Why Modern Performance Cotton & Gorpcore Make Sense
Of all the fashion “core” looks that have come out in recent years – think Barbiecore, cottagecore, normcore – perhaps the most odd-sounding is gorpcore. The gorp portion of the…
Supply Chain
Articles | Fashion & Apparel Trends
Why Fashion Needs to Make a Bigger Effort to Be “Plastic Free”
During the pandemic, the fashion industry waxed poetic about taking a look at itself and the amount of clothing and number of deliveries it was pumping out. A few short…
Supply Chain
Articles | Fashion & Apparel Trends
Here’s Why Brands Should Use More Natural Fibers – And Some Who Already Are, With Success
With wildfires, drought, flooding, and a never-before-seen tropical storm that hit the desert areas of California recently, climate change is dominating headlines around the globe. Concurrently, consumers are interested in…
Supply Chain
Articles | Consumer Research
Don’t Miss These Opportunities Presented by Clothing Labels
New York Fashion Week just wrapped, and with it and all the crowds, glamour, and fabulous apparel. But one of the most important parts of any garment – something that’s…
Consumers
Articles | Consumer Research
Heading to World Cotton Day, Here’s What Consumers Really Think of Cotton
In a matter of days, countries around the globe will be recognizing World Cotton Day, an event held annually on October 7 as both a celebration of cotton and an…
Retail/Brands
Articles | Consumer Research
A Celebration, So Spread the Word: World Cotton Day & the 50th Anniversary of the Seal of Cotton
As World Cotton Day took place October 7, it’s an opportune time for brands and designers to note the celebration of another cotton event: the 50th anniversary of the Seal…
Supply Chain
Articles | Fashion & Apparel Trends
Consumers Want More Natural Fibers — Here’s How to Innovate & Give Them What They Want
A recent viewing of a show about tiny houses featured a man who needed to get rid tons of “stuff,” including a lot of clothes, before his family could transition…
Consumers
Articles | Consumer Research
Why Consumers Want the Look & Feel of Natural Fibers at Home
Whether it’s being wrapped in a plush towel after a shower, curling up on the sofa with a soft throw blanket, or sliding under the bedcovers at the end of…