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Looking for Hits
On a hot and humid day this past July, when the only logical places to be were either at the beach or in front of an air conditioner, a street…
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A Digital Assist
Go into any hardware, home goods, or electronics store and you'll likely see digital assistants that will help to remotely turn off lights, play music, place a takeout order or…
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The Great Outdoors
For people who are at one with the great outdoors, attending the Outdoor Retailer Summer Market is akin to Christmas in July. From tool-equipped watches that can tighten screws to…
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Denim is Growing
Denim is about as American as apple pie. Yet, it's seen its share of competition here from athleisure apparel. Is it still beloved? Of course. But do other markets like…
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Changing Seasons
There's a law of science called the Pareto principle, colloquially known as the 80/20 rule, which states roughly 80 percent of the effects come from 20 percent of the causes.…
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Back-to-School 2017
Determine what parents prioritize when making apparel purchasing decisions for their children. By ensuring their clothing items are favorites in and out of the classroom, brands and retailers can gain…
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Athleisure Category Remains Strong
A cursory look at the activewear industry might lead one to think the market is having a rough time. Store closings and lowered earnings announcements from major players will do…
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Making Transparency a Priority
It's kind of funny how there are people who really care about certain things -- the food they eat, the medicines and vaccines they or their kids are given, their…
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Finessing Final Preparations
It's hard to figure out who thinks summer flies by faster: kids or their parents. But for retailers and apparel brands, the all-important Back-To-School (BTS) season is anticipated nearly as…
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Strong Potential
For a long time, men were not considered a big target audience for fashion. Menswear was often thought to be a replenishment business, where the clothes were often purchased by…