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Articles | Fashion & Apparel Trends
Invest in Our Planet
It’s been more than half a century since the world’s first Earth Day, when 20 million Americans called for greater protections for the planet. The Earth Day movement continues tomorrow,…
Articles | Consumer Research
Guess Which Generation Wants Sustainable Clothes the Most
When it comes to sustainable shopping, consumers have preferences regarding what they’d like to buy. And industry experts say opportunity awaits the retailers that truly hear and respond to customer…
Articles | Retail Market Analysis
Brands Stepping Up Their Sustainability Game
As consumers become more aware of sustainability, some fashion brands are making concerted efforts to not just be seen as an eco-conscious brand, but to change their practices and supply…
Articles | Fashion & Apparel Trends
The Time is Now for Natural Fibers
Scientists around the globe were recently shocked when temperatures over Earth’s poles soared: Antarctica was more than 70 degrees warmer than average, while areas of the Artic registered temps more…
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Consumers Still Feathering Their Nests at Home
“Home is where we should feel secure and comfortable.” — Catherine Pulsifer, author After two years of spending a lot of time at home, who could blame consumers if they…
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On World Water Day: How Fashion Can Do Its Part
Earth is called the Blue Planet because it’s covered mostly in water. And since 1993, World Water Day has been held every year on March 22 to “celebrate water and…
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Anything But Basics
The U.S. has been living with COVID for two years, and nobody knows that more than parents of young children. “Between remote schooling and playdates being cancelled, children’s routines are…
Articles | Fashion & Apparel Trends
How Conventional Cotton Can Organically Meet Consumer Desires
At a time when the world seems to be focused on sustainability, consumers have differing ideas on terms that describe different types of cotton and what “organic cotton” actually means.…
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Better Omnichannel Experiences
A handful of pre-pandemic years ago, Target announced it was going to remodel its stores, add dozens of small-format locations and put endless aisle technology in the hands of its…
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Focusing on Durability
The phrase “you get what you pay for” has probably been around since people had to start actually paying for things. In the garment industry though, the proliferation of fast…