Big Opportunities for Denim

In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday apparel could be taken much too far. That was way back in 2008, when…

Fashion Can Work With Shoppers to Move Beyond COVID

It’s been more than two years since COVID-19 shut down the world and turned life, including retail, on its ear. Stores and brands scrambled to serve customers while operating within…

Consumers Still Feathering Their Nests at Home

“Home is where we should feel secure and comfortable.” —  Catherine Pulsifer, author After two years of spending a lot of time at home, who could blame consumers if they…

Digital Disruptors

Considering how ubiquitous Amazon has become to online shopping, it's rather refreshing when a brand comes along that isn't affiliated with the mega marketplace. Or any other marketplace or retail…

Fashion & The City

More than a year after COVID-19 brought New York to its knees; and a year after the social unrest and upheaval of 2020; and mere days after Ida's flash floods…

The Influencer Marketing Push

Between the pandemic, which dramatically changed life as we knew it, and then changes to Apple's cookie-based tracking rules, marketers have been handed more than enough challenges in the last…