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Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 9)

January 11, 2022

Catherine Salfino

COVID-19
& CONSUMER CONCERNS IN THE
For More Information Contact: Corporate Strategy & Insights at [email protected]m
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consumers conducted on Mar 2020 (Wave 1),
Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), Mar 2021 (Wave 5), May 2021 (Wave 6, n=1,000), Aug 2021 (Wave 7),
Oct 2021 (Wave 8), Dec 2021 (Wave 9).
THINGS TO KNOW ABOUT...
U.S.
WAVE
NINE
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.
CONSUMERS EMERGE FROM QUARANTINE EVEN AS CONCERN SPIKES
Wave 1
(Mar ‘20)
0
20
40
60
80
Wave 2
(Apr ‘20)
Wave 3
(Sep ‘20)
Wave 4
(Nov ‘20)
Wave 5
(Mar ‘21)
Wave 6
(May ‘21)
Wave 7
(Aug ‘21)
Wave 8
(Oct ‘21)
Wave 9
(Dec ‘21)
89%
61 %
67%
16-24 25-44 45+
Go to work or school
in person
Percent of consumers who currently
do the following:
Shop for clothing in
physical stores
Hang out at the mall
Percentage of consumers dressing up more:
32%
60%
27%
49%
12%
39%
say they are restless to be
out among people again
70%
Wave 6
(May 2021)
Wave 9
(Dec 2021)
W5
14 %
29%
32%
41%
48%
W6 W7 W8 W9
Loungewear
(Sweats,
Leggings)
Clothing Spending Climbs
As Consumers Look to Dress Up
and Go Out, Comfort Remains
a Priority
Percent spending more on clothing since
the start of the pandemic
37% 56%
44% 53%
50%
52%
49% 52%
Activewear &
Athleisure
36% 51%
W1 W2 W3
W4
W5 W6 W7 W8 W9
Dress Pants,
Shirts or
Blazers
Most Worn
in Nov.
Plan to
Purchase
T-shirts &
Denim Jeans
Casual Tops
& Bottoms
53%
45%
62%
63%
56%
72%
66%
77%
80%

Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 9)