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Articles | Fashion & Apparel Trends
The Blue Jean Birthday Story: How It Started, How It’s Going Globally
It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…
Consumers
Articles
Celebrating the Blue Jean
It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…
Consumers
Articles
Denim in 2022
A new COVID variant with a creepy sci-fi name is gaining notoriety in the seemingly endless pandemic. It should be noted, though, that virus-weary consumers aren’t taking this latest strain…
Consumers
Articles
Preparing for a Comeback
After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return in the near future. The thinking…
Consumers
Articles
Denim is Adapting & Evolving
With the major adoption of athleisure here in the U.S., it would be easy to think joggers and leggings are the top fashion bottom worldwide, edging out even that perennial…
Retail/Brands
Articles
Denim is Growing
Denim is about as American as apple pie. Yet, it's seen its share of competition here from athleisure apparel. Is it still beloved? Of course. But do other markets like…
Consumers
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An Iconic Staple
Denim has always been a tried-and-true staple item here in the U.S. While the relatively recent athleisure trend may have affected America's denim sales, jeans remain the top bottomswear item…
Consumers
Articles
A Growing Market
It might be clear around the other side of the world, but China’s appreciation of that iconic American product — the denim jean — is strong. Yet indicators show there’s…
Supply Chain
Articles
Easing Apparel Sourcing Cost Pressures
Market forces inside and outside of China that have kept cotton prices higher in recent years are disappearing. As a result, cotton prices around the world have moved lower. The…