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Articles | Fashion & Apparel Trends
This is Why Denim is Circular – And Why Consumers Trust It
Just four years ago when the pandemic was raging, pajamas and sweatpants became the go-to garments all day, every day and the industry wondered about the future of denim. Though…
Consumers
Articles | Fashion & Apparel Trends
This One Program Helps the Planet AND Brings Consumers to Your Store
America Recycles Day is coming up on Nov. 15 and it gives both consumers and businesses a chance to pitch in when it comes to renewing, reusing, and recycling. Fashion…
Retail/Brands
Articles | Consumer Research
These are the Fashion Week Denim & Cotton Looks to Offer in ‘24
The Spring/Summer 2024 fashion weeks have wrapped and two things are clear: designers are doing incredible things with denim and athleisure is being reinvented. First, the denim. From New York…
Consumers
Articles | Fashion & Apparel Trends
How Blue Jeans Pair Perfectly with Circular Fashion
In a circularity panel discussion held earlier this year, moderator Robert Langkjaer-Bain of Imagine5 media informed the audience that in the time it took for them to watch a 6-minute…
Retail/Brands
Articles | Fashion & Apparel Trends
Blue Jeans Celebrate a Big Birthday with Style & Sustainability
As the blue jean celebrates its 150th birthday on May 20, one wonders if the garment could serve as a master class in how constant reinvention is good for business.…
Retail/Brands
Articles | Fashion & Apparel Trends
After 150 Years, Here’s Why Americans Are Still Pulling Their Jeans On
So much about American life has changed since the 1870s. For starters, 12 U.S. states had yet to be admitted to the Union back then. Horses provided the main mode…
Consumers
Articles
Celebrating the Blue Jean
It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…
Consumers
Articles
Big Opportunities for Denim
In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday apparel could be taken much too far. That was way back in 2008, when…
Consumers
Articles
Denim in 2022
A new COVID variant with a creepy sci-fi name is gaining notoriety in the seemingly endless pandemic. It should be noted, though, that virus-weary consumers aren’t taking this latest strain…
Consumers
Articles
Here’s How Recycled Denim Helps America
When people talk about America the Beautiful, they’re definitely not referring to the 292.4 million tons of waste — which includes more than 17 million tons of textiles — the…