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Articles

Articles

Consumers

Celebrating the Blue Jean

It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…

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Consumers

How Customer Experience Indicators Can Drive Business

When considering new apparel purchases, consumers have much to contemplate style, fit, quality, price and comfort among them. Delivering all that in a seamless fashion be it online, in-store or…

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Consumers

Big Opportunities for Denim

In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday apparel could be taken much too far. That was way back in 2008, when…

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Consumers

Fashion Can Work With Shoppers to Move Beyond COVID

It’s been more than two years since COVID-19 shut down the world and turned life, including retail, on its ear. Stores and brands scrambled to serve customers while operating within…

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Consumers

Invest in Our Planet

It’s been more than half a century since the world’s first Earth Day, when 20 million Americans called for greater protections for the planet. The Earth Day movement continues tomorrow,…

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Consumers

Things to Know About COVID-19 & Consumer Concerns in China (Wave 10)

Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)

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Consumers

Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)

Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)

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Consumers

Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 10)

Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 10)

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Consumers

Guess Which Generation Wants Sustainable Clothes the Most

When it comes to sustainable shopping, consumers have preferences regarding what they’d like to buy. And industry experts say opportunity awaits the retailers that truly hear and respond to customer…

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Retail/Brands

Sustainable Cotton Apparel

Brands Stepping Up Their Sustainability Game

As consumers become more aware of sustainability, some fashion brands are making concerted efforts to not just be seen as an eco-conscious brand, but to change their practices and supply…

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