Articles
Articles
Articles
Celebrating the Blue Jean
It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…
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How Customer Experience Indicators Can Drive Business
When considering new apparel purchases, consumers have much to contemplate style, fit, quality, price and comfort among them. Delivering all that in a seamless fashion be it online, in-store or…
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Big Opportunities for Denim
In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday apparel could be taken much too far. That was way back in 2008, when…
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Fashion Can Work With Shoppers to Move Beyond COVID
It’s been more than two years since COVID-19 shut down the world and turned life, including retail, on its ear. Stores and brands scrambled to serve customers while operating within…
Articles | Fashion & Apparel Trends
Invest in Our Planet
It’s been more than half a century since the world’s first Earth Day, when 20 million Americans called for greater protections for the planet. The Earth Day movement continues tomorrow,…
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Things to Know About COVID-19 & Consumer Concerns in China (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
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Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
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Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 10)
Articles | Consumer Research
Guess Which Generation Wants Sustainable Clothes the Most
When it comes to sustainable shopping, consumers have preferences regarding what they’d like to buy. And industry experts say opportunity awaits the retailers that truly hear and respond to customer…
Articles | Retail Market Analysis
Brands Stepping Up Their Sustainability Game
As consumers become more aware of sustainability, some fashion brands are making concerted efforts to not just be seen as an eco-conscious brand, but to change their practices and supply…