Articles
Articles
Articles
Continuing Eco Improvements
A lot of people around the world will be celebrating Earth Day 2016 this week, all part of an effort to build the world’s largest environmental movement. While the Earth…
Articles
Mining the Data
By now, everyone has heard about big data — those large data sets that reveal shopping patterns, style trends, and human behavior, all of which can help predict what will…
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Things are Looking Up
While fashion shows and women’s glossies are filled with hyper thin girls, the reality is their body types don’t come close to representing the average American woman. Researchers say social…
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Quick, Easy, and Seamless
Smartphones have become such an appendage that when people are running out of the house, it’s more conceivable they would forget their wallet before they forget their device. It’s this…
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Cotton and the Great Outdoors
Among the many scenes where one had to suspend disbelief while watching the Oscar-nominated “The Revenant” were those where frontiersman walked through icy river waters and then plodded through knee-deep…
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Prepare Accordingly
Okay, so remember a little bit ago when the death knell was rung for denim? When athleisure was going to run it out of town on a rail? Well, something…
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Online Frontiers
Paris Fashion Week is underway and with it comes all the creativity and visual drama one expects of the world’s fashion capital. It’s flamboyant and fabulous. Meanwhile, in offices in…
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Updating Favorites
This week at the Oscar’s, Sylvester Stallone sat in the audience after having been nominated for his supporting role as Rocky Balboa in Creed, the latest sequel to the Rocky…
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Using Data to Create Customer Bonds
Believe it or not, there was a time when shoppers on the East Coast didn’t recognize all the stores on the West Coast. The same was true of shoppers up…
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Accepting Reality
Customers might not be real retail merchandisers, but they like to play them online. At least when it comes to consumer reviews. Whether effusive and positive or outright negative, shoppers…