Men, Women, & Brand Loyalty

In a pivotal scene from Mad Men, between young upstart Pete Campbell, creative director Don Draper and their firm's founding partner Bert Cooper, Cooper advised Draper, "I'd keep an eye…

Gen Z

In an interesting interaction at a recent New York women's apparel trade show, a vendor was asked if she considers Gen Z part of her customer reach, and if so,…

The Irresistible Athleisure Trend

Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into a $44 billion business in America…

No Tie? No Problem.

Americans like staying home these days, and soft, casual apparel and home furnishings make all the comforts of home even more enticing.

Instant Gratification

We live in a day and age when screens are an addiction and smartphones an appendage. It's also a time when consumers are spending less time wandering stores to shop,…

Denim with a Twist

Maybe it's because people in general have become multitaskers, we've come to expect everything else to do double duty, too: Phones that have cameras and internet capabilities. Brac

Athleisure Works a New Angle

Remember when people bought gym clothes solely for working out? Don't feel bad if you don't. Over the last decade, with the help of brands like Lululemon and activities like…