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Evolving Ecommerce
Sometimes there are major markers in life, events so big that life becomes divided into everything "before" or "after." We're living through that now. When this story was originally scheduled,…
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10 Facts About COVID-19 & Consumer Concerns
The response to COVID-19 is altering American life. Social distancing, working remotely, when possible, and the shift of education from public schools to the privacy of living rooms and kitchen…
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Casual Workplaces
Before the coronavirus pandemic forced people to start working from home, where they can wear pajamas 'til noon or so, research showed business casual, or smart casual, is the most…
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Helping the World’s Water
Imagine a large cruise ship, as tall as a 16-story building and longer than a city block. Next, imagine it’s made of tiny microplastic particles that suddenly collapse into the…
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Social Platforms
If you ever wondered why you don't see this colleague or that friend on your Instagram feed, it might be because almost every other post is an ad. At least…
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Here’s How Not to Fumble the Return
One of the big takeaways from the holidays was that online shopping again saw double-digit increases, climbing almost 19 percent over last year, according to Mastercard Spending Pulse. While that's…
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Supply Chain Insights – Baby Care
The global market for baby diapers and wipes is strong and growing, as consumers across the world are expected to spend $70.1 billion on these products by 2023.
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Empowerment & Endurance
Empowerment, as well as enduring style, is also behind "Rosie Reborn," a new campaign from Cotton Incorporated that's inspired by an icon of female strength, Rosie the Riveter. The campaign…
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Look Who’s Flourishing on Their Golden Anniversary
Some pretty momentous events happened 50 years ago: the U.S. voting age was lowered from 21 to 18; Paul McCartney announced the Beatles were disbanding; and Cotton Incorporated was formed…
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How a Focus on Work Can Grow Athleisure
To see athleisure's influence on pop culture, one need to look no further than both the Grammy's and the Super Bowl half-time show. Billie Eilish, the 18-year-old who set Grammy…