Articles
Articles
Consumers
Articles
The Comfort & Reliability of Cotton
After more than a year of pandemic-related stress, anxiety and sadness, people could use a laugh. And that's part of what Cotton Incorporated's latest "The Fabric of Our Lives®" campaign…
Supply Chain
Articles
The Benefits of Natural Fibers
One can often see signs in parks that say, "Take only memories and pictures. Leave only footprints." They serve as a gentle reminder for park visitors to be responsible so…
Consumers
Articles
Showing Some Love
In the wake of COVID-19, it is many the brand that's trying to find its footing, figure out what makes a difference and connect with the consumer. Take Krispy Kreme:…
Retail/Brands
Articles
Fashion & Clothing Durability
The pandemic has been a lot of things. But to the fashion resale market, it's been a windfall. There's nothing like being stuck in the house for a year to…
Supply Chain
Articles
A Renewed Look
Since the start of the pandemic, proper hand washing, and sanitizing have been touted as key to reducing the spread of COVID-19. Such is the importance of clean, running water.…
Consumers
Articles
How Consumers Have Changed & Stayed the Same
If 2020 could have a title, it might be "The Good, the Bad and the Ugly." Who knew so much could change in a year that seemed more like half…
Consumers
Articles
Meeting the Demands
Buzzfeed has a fun quiz that lets people know if they're a Millennial or Gen Z based on the clothes they like. Bucket hat? Gen Z. Skinny jeans? Millennials. To…
Retail/Brands
Articles
Data Privacy Laws
For nearly a year, consumers have been spending more time online -- and generating more data with every minute that passes. Companies like to mine that data to send targeted…
Consumers
Articles
Clothing Durability & What’s In Your Closet
In the last 15 years, we've seen trends towards disposability in the fashion industry, disturbing sustainability advocates.
Consumers
Articles
The Value of a Review
When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie reviews. It used to be vital…