We have updated our Terms and Conditions and Privacy Policy with important information about our collection and use of your data and your data privacy options.
skip to main content
Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors
  1. Home
  2. »
  3. Topics
  4. »
  5. Shopping
  6. »
  7. Things to Know About COVID-19 & Consumer Concerns in China...
COVID-19
& CONSUMER CONCERNS IN
For More Information Contact: Corporate Strategy & Insights at [email protected]
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consumers conducted on Mar 2020 (Wave 1),
Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), Mar 2021 (Wave 5), May 2021 (Wave 6, n=1,000), Aug 2021 (Wave 7).
THINGS TO KNOW ABOUT...
CHINA
WAVE
SEVEN
CONSUMERS COPE WITH NEW SURGE
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2021 Cotton Incorporated.
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
77%
61 %
74 %
66%
54%
65%
61 %
76%
55%
63%
64%
47%
56%
75%
58%
63%
56%
55%
70%
70%
57%
14-24 25-44 45+
Wave 1
(Mar 2020)
Wave 2
(Apr 2020)
Wave 3
(Sep 2020)
Wave 4
(Nov 2020)
Wave 5
(Mar 2021)
Wave 6
(May 2021)
Wave 7
(Aug 2021)
Fewer consumers feel very safe to
resume normal, pre-pandemic activities
69%
43%
Wave 6
Wave 7
are very concerned about
the Delta and other variants
Consumers would like retail businesses to:
Require face masks for all customers.
62%
Ensure all staff wear face masks.
58%
Ensure all staff are fully vaccinated.
53%
Space clothing racks apart to
allow for social distancing.
40%
74%
Consumers Expect to Spend More
% spending more on clothing since the
start of the pandemic
55%
Dress Tops, Bottoms,
or Blazers
48%
T-shirts & Denim Jeans
47%
Activewear & Athleisure
45%
Casual Tops & Bottoms
44%
Loungewear
(Sweats, Leggings)
plan to purchase
clothing in the next
three months
Reasons for next purchase:
Newness (new style/brand)
W1 W2 W3
W4
W5 W6 W7
76%
57%
Comfort (item more comfortable)
43%
Occasion (return to work, workout)
38%
Change of Season
37%
51 %
61 %
73%
74 %
65%
69%
66%