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    7. Things to Know About COVID-19 & Consumer Concerns in China...
    Home » Articles » Things to Know About COVID-19 & Consumer Concerns in China (Wave 7)
    September 3, 2021
    COVID-19
    & CONSUMER CONCERNS IN
    For More Information Contact: Corporate Strategy & Insights at [email protected]
    Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consumers conducted on Mar 2020 (Wave 1),
    Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), Mar 2021 (Wave 5), May 2021 (Wave 6, n=1,000), Aug 2021 (Wave 7).
    THINGS TO KNOW ABOUT...
    CHINA
    WAVE
    SEVEN
    CONSUMERS COPE WITH NEW SURGE
    AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2021 Cotton Incorporated.
    Percentage who are very concerned about the
    COVID-19 coronavirus pandemic (by age):
    77%
    61 %
    74 %
    66%
    54%
    65%
    61 %
    76%
    55%
    63%
    64%
    47%
    56%
    75%
    58%
    63%
    56%
    55%
    70%
    70%
    57%
    14-24 25-44 45+
    Wave 1
    (Mar 2020)
    Wave 2
    (Apr 2020)
    Wave 3
    (Sep 2020)
    Wave 4
    (Nov 2020)
    Wave 5
    (Mar 2021)
    Wave 6
    (May 2021)
    Wave 7
    (Aug 2021)
    Fewer consumers feel very safe to
    resume normal, pre-pandemic activities
    69%
    43%
    Wave 6
    Wave 7
    are very concerned about
    the Delta and other variants
    Consumers would like retail businesses to:
    Require face masks for all customers.
    62%
    Ensure all staff wear face masks.
    58%
    Ensure all staff are fully vaccinated.
    53%
    Space clothing racks apart to
    allow for social distancing.
    40%
    74%
    Consumers Expect to Spend More
    % spending more on clothing since the
    start of the pandemic
    55%
    Dress Tops, Bottoms,
    or Blazers
    48%
    T-shirts & Denim Jeans
    47%
    Activewear & Athleisure
    45%
    Casual Tops & Bottoms
    44%
    Loungewear
    (Sweats, Leggings)
    plan to purchase
    clothing in the next
    three months
    Reasons for next purchase:
    Newness (new style/brand)
    W1 W2 W3
    W4
    W5 W6 W7
    76%
    57%
    Comfort (item more comfortable)
    43%
    Occasion (return to work, workout)
    38%
    Change of Season
    37%
    51 %
    61 %
    73%
    74 %
    65%
    69%
    66%

    Things to Know About COVID-19 & Consumer Concerns in China (Wave 7)

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