We have updated our Terms and Conditions and Privacy Policy with important information about our collection and use of your data and your data privacy options.
skip to main content
Cotton Lifestyle Monitor Cotton Lifestyle Monitor Cotton Lifestyle Monitor
Reporting on America's Attitudes and Behaviors
    Reporting on America's Attitudes and Behaviors
        
    • About
    • Contact Us
    • Cotton Lifestyle Monitor Cotton Lifestyle Monitor Cotton Lifestyle Monitor
    • Topics
      • Active/Athleisure
      • Apparel
      • Commodity Economics
      • Consumer Comments
      • Denim
      • Environment
      • Fiber Preferences
      • Home
      • Shopping
    • Media
        • Charts
        • Podcasts
    • Insights
        • COVID-19
        • Consumer
        • Retail
        • Supply Chain
    • Newsletter
    • Search
    1. Home
    2. »
    3. Region
    4. »
    5. The Americas
    6. »
    7. Things to Know About Consumers & Cotton
    Home » Articles » Things to Know About Consumers & Cotton
    August 18, 2021
    CONSUMERS
    & COTTON
    THINGS TO KNOW ABOUT...
    2021 U.S. EDITION
    For More Information Contact: Corporate Strategy & Insights at [email protected]
    Source: Cotton Incorporated 2019-2021 Lifestyle Monitor
    TM
    consumer surveys. Additional Source:
    ²Cotton Incorporated & Cotton Council International (CCI) 2021 Global Sustainability Survey. ³CCI &
    Cotton Incorporated’s 2020 Global Durability Survey.
    AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2021 Cotton Incorporated.
    74%
    Say cotton/cotton blend is
    their favorite fiber to wear.
    70%
    Would pay more for a
    natural fiber such as
    cotton.
    93%
    Consumers think better
    quality garments are made
    from natural fibers such as
    cotton.
    Consumers say clothing
    made of cotton is
    HIGHEST
    QUALITY
    compared to
    manmade fiber clothing.
    of consumers say “U.S.
    cotton is something to
    be proud of.”
    81%
    71%
    Most likely to pay more to
    keep cotton in items used
    close to their skin, such as
    underwear, bed sheets, and t-shirts.
    Say comfort is
    important to
    clothing
    purchase
    decisions. 84%
    rate clothing made of cotton as most
    comfortable.
    82%
    Say cotton is
    safe for the
    environment,
    compared to less than half
    who say rayon/viscose (43%),
    Lycra
    ®
    /spandex (41%), or polyester
    (39%) is safe
    2
    .
    Items made of 100% cotton
    are kept one-and-a-half
    years longer than items
    made with less or no cotton
    3
    .
    Parents prefer their
    children dress in clothing
    made of cotton.
    1.5
    years
    9in 10
    85%
    61%

    Things to Know – Consumers & Cotton

    Related posts

    Asia, Commodity Economics, Insights, Media, Podcasts, Region, Supply Chain, Topics, Types

    Part 2:Tools of Chinese Cotton Policy

    Apparel, Articles, Featured, Insights, Region, Retail, Shopping, The Americas, Topics, Types

    The High and Low Of It

    Apparel, Articles, Consumer, Denim, Featured, Insights, Region, The Americas, Topics, Types

    Heritage Styling and Fabrics

    Articles, Consumer, Europe, Featured, Insights, Region, Shopping, Topics, Types

    Global Lifestyle Monitor: Germany

    Articles, Featured, Insights, Region, Retail, Shopping, The Americas, Topics, Types

    Small Business Shopping

    Apparel, Articles, Consumer, Featured, Fiber Preferences, Insights, Region, The Americas, Topics, Types

    Actively Multi-Tasking

    • Featured

    • Popular

    Celebrating the Blue Jean
    7 days ago
    Monthly Economic Letter
    May 2022
    7 days ago
    How Customer Experience Indicators Can Drive Business
    2 weeks ago
    Denim Research – Q&A
    2 weeks ago
    Pure and Natural
    6 years ago
    Driving Demand for Denim Jeans
    9 years ago
    Gen Z
    5 years ago
    CHINA, TARIFFS AND THE GLOBAL COTTON OUTLOOK
    4 years ago

    SIGN UP FOR EMAIL


    Update Profile

    MEDIA CONTACT

    Sarah Oldfield Galvez

    Contact Sarah

    By submitting this form, you acknowledge and agree that you have read, understand and agree to our Terms and Conditions and Privacy Policy.

    CONNECT WITH US

    About Us

    Reporting on America's attitudes and behaviors.

    The mission of Cotton Incorporated is to increase the demand for and profitability of cotton. The Cotton Incorporated Lifestyle Monitor™ helps fulfill this mission, by providing a range of marketing data and analyses to better inform decision makers on the global cotton supply chain.

    Topics

    • Active/Athleisure (31)
    • Apparel (265)
    • Care (2)
    • Commodity Economics (78)
    • Consumer Comments (48)
    • COVID-19 (42)
    • Denim (83)
    • Environment (71)
    • Fiber Preferences (128)
    • Home (13)
    • Media (141)
    • Shopping (423)
    SIGN UP FOR EMAIL
    Update Profile
    Visit us at:
    • About
    • Terms
    • Privacy
    • Contact
    • Site Map
    • Cotton Incorporated
    WordPress Theme built by Shufflehound. AMERICA'S COTTON PRODUCERS AND IMPORTERS. Service Marks / Trademarks of Cotton Incorporated. © 2020 Cotton Incorporated.
    • Login
    • Register

    Registration is closed.